A Word cloud from Museums and the Web 2012

I'm still fascinated by these word clouds. What they reveal about the focus of an initiative, as evidenced by its texts, is impressive.

The 2012 version of the Museums and the Web conference is running in San Diego this week. Fortunately for those of us who can't be there, the text of many of the presentations has already been posted online. The word cloud above was created by amalgamating the contents of a number of these presentations.

Here you can get a glimpse of what will be occupying the minds and the discussions of those attending the conference. The substance is significant.

When this conference first started, in the neighbourhood of 15 (+/-) years ago, I recall that the buzz was all about websites. Wonderful to see how things have evolved. This week the topic of websites is still present, but is now far overshadowed by terms like digital, mobile, strategy, AR, information, data, media, smartphone, app, social and experience.  Great to see that museums and their visitors, however, are still the central focus.